The history of Bayerische Hausbau begins in the mid-1950s. The foundation is laid with a carpentry workshop in the village of Mitteraham near Mühldorf, which Josef Schörghuber Sr. hands over to his two sons, Josef and Leo, shortly after the end of the Second World War. The Schörghuber company's expertise in staircase construction makes it a key supplier during reconstruction in post-war Bavaria, which had suffered heavy damage. Josef Schörghuber, a civil engineer, recognizes the opportunity that growing success and the increasing demand for housing offers, and in 1954 he founds the property development company Bayerische Hausbau GmbH, of which he is sole managing director. Initial capital: 20,000 marks.
Bayerische Hausbau enjoys great success soon after it is founded. Josef Schörghuber carries out 11 construction projects with over 600 residential units in Munich alone. One of the best known and most important of Bayerische Hausbau's projects is built during this time: Arabellapark in Munich. While out flying his sports plane, his attention is caught by an undeveloped plot of land in Munich-Bogenhausen that is being used to graze sheep. Josef Schörghuber has a vision of a new urban development, a "city within a city" that offers a place to live, work and relax. He acquires the 45-hectare site in 1958 and in 1965 the development plan for Arabellapark is approved. A year later, construction work on what is probably the most famous building in Arabellapark, the Arabellahaus, is launched. Not everyone likes the 75-meter-high and 150-meter-long building, but it proves to be a great success. While the Arabellahaus building continues to grow in height, the first tenants are able to move into the lower floors as early as February 1969. By September, the entire building is fully let.
Probably the most famous building in Arabellapark, the Arabellahaus is a great success: in September 1969, it is already fully let. The Arabellahaus initially functions as a boarding house - a building with 700 apartments in which the tenants receive hotel-like services. Over time, the building also housed a hotel (today's Sheraton Munich Arabellapark Hotel), clinics, doctors' surgeries, stores, restaurants, bistros and a swimming pool on the 22nd floor. One of the hottest recording studios of the time, the famous Musicland Studios of producer Giorgio Moroder, is located in the basement. This is where greats such as the Rolling Stones and Queen recorded their records and where the disco wave began with Donna Summer's sound.
The hotel business has its beginnings in the Arabellahaus in Munich. It is here that Josef Schörghuber builds 700 residential units, among other things. The site is, however, zoned for commercial use only. The solution is to group some of the apartments together to create what is referred to as an "extended-stay hotel" that offers food and reception services. The majority of the units are combined to create a single hotel, which operates independently from 1970 onwards and is known under the name Arabella Hotel Bogenhausen. The following years see the addition of the Arabella Brauneck Hotel, the Olympiapark Hotel and the Arabella Alpenhotel am Spitzingsee, and later Arabella hotels in Frankfurt, Düsseldorf and Mallorca.
After Munich was chosen as the venue for the 1972 Summer Olympics in 1965, the city entered an intensive construction phase. A group of five Munich developers are awarded the contract to build 3,000 apartments for athletes, including Bayerische Hausbau. It takes on around 1,000 apartments in the southern area of the Olympic Park. The circumstances are extremely poor: the construction industry is in full swing, there is no construction company with any spare capacity and it is extremely difficult to find qualified staff. But with the help of clever decisions, unbridled optimism and sheer willpower, Bayerische Hausbau, together with the companies Sager & Wörner and Heilmann & Littmann, completed the apartments at the last minute.
In 1977, Josef Schörghuber acquires a 93 percent stake in each of two Munich construction companies and a year later acquires shares in another construction company. In 1980, he merged these three companies to form Heilit + Wörner AG, creating one of the largest construction companies in Germany with more than 7,500 employees and an annual turnover of up to 900 million marks. But Heilit + Wörner quickly ran into problems: In the early eighties, the company makes losses in the three-digit million range. Schörghuber tries to compensate for this by selling some of its real estate and cutting jobs. Nevertheless, the construction companies remain a loss-making business. In 1986, Josef Schörghuber finally sells the majority shareholding in Heilit + Wörner to the Augsburg building contractor Ignaz Walter.
Josef Schörghuber wants to expand the areas in which his company is active and establishes another mainstay alongside the construction and tourism sectors. When shares in Hacker-Pschorr AG come up for sale, he takes a close look at the brewing sector and sees the advantages that owning a brewery could have for his other areas of activity, hotels and construction – especially given the fact that Hacker-Pschorr has extensive real estate holdings. In March, his company Bayerische Grundbesitz & Co. KG acquires a 56-percent stake, and thus a majority shareholding, in the Hacker-Pschorr brewery, and he becomes chairman of the supervisory board. The headline in Munich's daily newspaper TZ reads "Building Tycoon Turns Beer Tycoon".
That same year, he acquires a majority stake in Paulaner-Salvator-Thomasbräu AG, where he again assumes the role of chairman of the supervisory board. Together, Hacker-Pschorr and Paulaner account for half of the beer produced by all the breweries in Munich. In 1979, the Schörghuber Group also acquires just under 50 percent of the shares in Reichelbräu AG in Kulmbach. The expansion comes as no particular surprise. The tradition of brewing beer has been enshrined in the Schörghuber family for generations: Josef's mother, Franziska, comes from a family of beer brewers in Moosburg.
In July 1986, Stefan Schörghuber takes over the management of the parking garages built by his father in the course of his construction activities in Munich. He founds Bavaria Parkgaragen GmbH & Co. Autoservice KG and becomes Managing Director of the company, which manages around 2,200 parking spaces in Munich. As in many European cities, Munich is developing new traffic concepts and parking garages are becoming increasingly attractive. Whereas parking spaces in the garages were previously only allocated to long-term parkers, you can now get any temporary parking space for a fee. The parking spaces are also an attractive alternative to street parking with parking meters. This has a positive impact on the Bavaria parking garages. Today, the Bavaria parking garages are part of the Schörghuber family's private domain.
Although the beer market in Germany ranks second worldwide after the USA, the majority of Germany's breweries pay no attention to the foreign market for decades. Paulaner-Salvator-Thomasbräu AG, however, founds a joint venture in 1986 and thus acquires a stake in the company Compañía Cervecerías Unidas S.A. (CCU) in Chile. The government-owned monopoly brewery has a majority shareholding in ECUSA, Chile's largest supplier of non-alcoholic beverages, which is to be auctioned off in the wake of privatizing government-controlled industries. In 1987, the joint venture acquires approximately two thirds of CCU – and the Paulaner brewery uses its expertise to improve technology and the quality of the beer. Just one year later, CCU reports an output of 2.43 million hectoliters of beer and 2.47 million hectoliters of non-alcoholic beverages. This exceeds the output of Paulaner-Salvator-Thomasbräu AG and Hacker-Pschorr GmbH, which together account for approximately 2.3 million hectoliters of beer and 0.6 million hectoliters of non-alcoholic beverages. At the beginning of the 1990s, the Schörghuber Group expands its involvement in Chile and enters the wine business by acquiring shares in the stock corporation Viña San Pedro Tarapaca S.A. Within just a few years, CCU expands its wine-growing territory to 2,700 hectares, becoming the third largest producer and second largest exporter in Chile. In 2003, CCU is sold to the Dutch Heineken brewery group.
The Berlin Wall fell in 1989, and one year later Germany is reunited. Josef Schörghuber recognizes the opportunities that eastern Germany offers and founds the company Deutsche Hausbau Sachsen GmbH in Leipzig in the spring of 1990. Schörghuber first focuses his attention on what is referred to as the "Paulaner Palais" in Leipzig's Klostergasse. Paulaner-Salvator-Thomasbräu AG had acquired the property in 1928 with the aim of opening a restaurant there. Josef Schörghuber acquires the Paulaner restaurant and the adjacent building at Klostergasse 5 and, in September 1990, is the first to receive building permission in Leipzig following the reunification of Germany. After extensive renovation and remodeling, the Paulaner Palais is reopened on 12 December 1992. In the meantime, Schörghuber establishes a branch office in Berlin, which functions as a property developer under the name Deutsche Hausbau GmbH & Co. KG Zweigniederlassung Berlin. In the 1990s and early 2000s, the property developer implements large-scale projects in the new capital, including an office and commercial complex with apartments in Frankfurter Allee and the Annenhöfe, 20 five to ten-storey buildings in Berlin-Mitte. Schörghuber makes a conscious decision to employs local staff in its efforts to help develop eastern Germany. In a speech given on the occasion of the opening of the Paulaner Palais Leipzig, he said, "I also have faith in the future of this city and this country, in the diligence of its citizens, in their desire for good company and conviviality, something that Saxony and Bavaria have very much in common. This faith is one of the foundations upon which this investment rests."
Josef Schörghuber establishes a foundation that provides financial assistance to children and adolescents from socially disadvantaged families. The Josef Schörghuber-Stiftung für Münchner Kinder enables them to participate in programs and activities organized during the school holidays that they would otherwise be unable to attend. The foundation is administered by Munich's social welfare department and over 7.2 million euros have been distributed since it was founded. This sum comprises interest earned on the initial endowment of three million marks and donations from private individuals and money raised during charity events organized by the Schörghuber group, such as the annual ArabellaClassics oldtimer rally and the Charity Golf Cup. The money has made it possible for more than 75,000 children and adolescents to take part in in recreational activities and activities organized during the school holidays.
Josef Schörghuber dies on 18 May 1995, six days after his 75th birthday. The sense of grief at the businessman's death is palpable at the requiem held in Munich's Theatine Church of St. Cajetan. In his speech, then Bavarian minister-president Edmund Stoiber says, "We are shocked at having to say goodbye to a man who we held in high regard, who captured the imagination of the public like no other, and who set new standards as an businessman, builder and patron."
Reorganization and internationalization
Stefan Schörghuber assumes responsibility for managing the group following the death of his father. The new CEO is well prepared to assume responsibility for the 4,500 employees in the group and the approximately two billion marks in revenue. At the age of 23, he had already assumed responsibility for the hotels division and had been driving expansion of the business division forward ever since. He had also represented the division on the executive board of the holding company since 1990. Stefan Schörghuber focuses on the economic aspects of the individual divisions and on streamlining the structure of the group. At the same time, he recognizes the necessities of the emerging globalization process at an early stage and concentrates on the strategic internationalization of the group in order to facilitate new growth.
Following a number of different construction projects in the new federal states, Bayerische Hausbau now turns its attention to Eastern Europe. In 1997, initial planning is performed for a project in Hungary, which is considered an interesting business location. In cooperation with Bayerische Landesbank München, Bayerische Hausbau plans a new urban development in Budapest based on the Arabellapark model. The plans call for the construction of MOM Park on the site of the former Hungarian Optical Works Magyar Optikai Művek. It will include not only apartments but also shopping arcades, a hotel, cinema, restaurants, office space, underground parking and an office center. Construction work is launched in 1999 and by summer 2000, 70 percent of the retail space has already been leased and 800 applications have been received for the 166 condominiums.
The multifunctional center is opened in 2002.
Stefan Schörghuber wants to expand the hotel sector and position some of the hotels in the luxury segment. In February 1998, Arabella Hotel AG acquires a 51-percent stake in a joint venture with Sheraton Management GmbH, Frankfurt, a subsidiary of the US hotel group ITT Sheraton (today Marriott). The gives rise to ArabellaSheraton Hotelmanagement GmbH, Munich. All four Sheraton hotels and 14 Arabella hotels in Germany, Switzerland and on the Balearic Islands boast a total of 3,800 rooms and suites and now bear the name ArabellaSheraton. After just under a year, the joint venture already reports positive results. Overall revenues increase by 5.7% and the occupancy rate by 1.4%. In the same year, ITT Sheraton is acquired by the US group Starwood Hotels & Resorts Worldwide, Inc. From this time on, the hotels in the group carry the hotel partner's renowned brand names such as St. Regis, The Westin and Sheraton.
The Arabella Golf brand is launched in 2022. It is conceived as an association of top-level golf courses at carefully selected locations and is already well known shortly after its launch. The brand owes its reputation to the beautiful scenic locations and the design of the courses, their maintenance and gastronomy. Today, the brand complements the hotel portfolio of Arabella Hospitality with eleven golf courses in Germany, Austria, Switzerland and Spain - including legendary courses such as Golf Son Vida, the oldest golf course in Mallorca, and the European Tour destination course Golf Son Muntaner, host of the Mallorca Golf Open 2022. Arabella Golf Courses is considered one of the pioneers of sustainable golf in the industry. All courses on Mallorca are certified by the GEO Foundation for Sustainable Golf.
Stefan Schörghuber also focuses on establishing a stronger international presence in the Beverages division. A joint venture with Heineken, the second largest brewery group worldwide, opens up new markets for the brands belonging to the Schörghuber Group – first and foremost for Paulaner. In return, the Dutch group gains an insight into Germany, Europe's largest beer market. Despite its international positioning, the joint venture BHI (Brau Holding International AG) is ultimately a network of regional breweries, and Stefan Schörghuber's strategy is to enhance the regional identity and strengthen the regional roots of the individual breweries in the Brau Holding International network. His formula for success is a global sales networks for export, regional production and key marketing activities.
In 2001, the Schörghuber couple acquired a 51 percent stake in the Chilean salmon producer Productos del Mar Ventisqueros S.A., which a biology professor friend of theirs had set up in the south of the country. Founded in 1989 and operating in the Los Lagos region south of Santiago de Chile, Ventisqueros covers the entire value chain of fish production - from egg to fillet. Alexandra Schörghuber looks after the company.
In 2004, Bayerische Hausbau was awarded the contract for a prestigious project: the renovation and partial redesign of the Alter Hof in the heart of Munich. The ensemble of buildings steeped in history was the
first castle complex of the Bavarian dukes in Munich and became an imperial residence in the middle of the 14th century. The historical building fabric was to be preserved as far as possible during the work, while the redesign was strongly oriented towards the specifications of the Munich City Council. Bayerische Hausbau is building exclusive apartments, high-quality offices and stores on a total area of around 20,000 square meters. Work was completed in 2006.
Since 1999, Bayerische BrauHolding AG has held a 34.1 percent stake in Coca-Cola Erfrischungsgetränke AG in Berlin (CCE AG), Germany's largest soft drinks company. Stefan Schörghuber wants to set a different course and is focusing on regionality. He is concentrating on building up a southern German brewery network. The Schörghuber Group initially sells its shares in the Chilean beer company CCU and in 2007 the shares in CCE AG and thus the Coca-Cola concession are sold to the Coca-Cola Group.
Stefan Schörghuber dies unexpectedly on 25 November 2008. It is not only those close to him who are shocked by the sudden death of the 47-year-old. On the day of his death, his widow, Alexandra Schörghuber, appears before the workforce assembled at company headquarters at Denninger Straße 165 and reassures employees that the company's continued existence is secure.
Key representatives of the Bavarian state government and the City of Munich attend the funeral service, which is held on 4 December 2008 at St. Michael's Church in Munich. Horst Seehofer, minister-president of Bavaria, pays tribute to Stefan Schörghuber in his speech saying, "His example shows us what an individual, who is able to take visionary ideas and make them a reality, can achieve. He has thus made an important contribution to the outstanding reputation that Bavaria enjoys in Germany and in Europe."
Stabilization and expansion
Following the sudden death of Stefan Schörghuber, his widow, Alexandra Schörghuber, succeeds him as head of the family-owned company. She brings with her many years of experience gained in numerous supervisory and management positions in the family’s private business ventures. These include Bavaria Parkgaragen, lift and cable car companies, hotels and a salmon farm in Chile. She nevertheless has no interest in managing the group's business operations and reorganizes the management structure, which had been tailored to her husband. She establishes a six-member foundation board, which acts as a supervisory body for the Schörghuber Group's executive board. A four-member executive board is appointed in a second step. One of the most important maxims for Alexandra Schörghuber is that all decisions made are in line with the family's values. As she points out, what is important is "sustainable growth, not making a quick buck."
Back in 2001, Bayerische Immobilien AG acquired the Berlin Zoobogen, an office and retail property of around 60,000 square meters in an excellent inner-city location in the west of Berlin. In the 1920s, the area was a popular meeting place for artists and intellectuals. The ensemble of buildings includes the small and large high-rise buildings, the so-called Bikinihaus and the Zoo Palast cinema. Based on an idea by Stefan Schörghuber, an interdisciplinary team is developing the BIKINI BERLIN project, an unconventional shopping and leisure location with a focus on sustainability and intelligent consumption. In August 2010, Bayerische Hausbau officially submits the building application and presents the new concept for the revitalization of the building complex; construction work on the Bikinihaus and the Kleines Hochhaus begins at the end of 2010. In winter 2013, BIKINI BERLIN opens to rave reviews in the press.
The demand for salmon is constantly increasing - which is why Productos del Mar Ventisqueros S.A., which has been family-owned since 2001, is growing rapidly. In 2011, Alexandra Schörghuber takes over the company in its entirety and transfers it from the family's holding to the Schörghuber Group. Following the sale of the aircraft leasing business a year earlier, Seafood becomes the fourth business division. Ventisqueros primarily supplies its products to the markets in Japan, the USA and Brazil and is one of Chile's top 10 producers of farmed salmon.
The Paulaner brewery on Munich's Nockherberg reaches its limits in terms of capacity and logistics. Unlike most breweries in the declining German beer market, Paulaner is growing and seeing an increase in demand, most notably abroad. Decisions are made to keep administration and sales at Nockherberg, relocate beer production, and build new production and logistics facilities in the northwestern part of Munich. In 2015, one of Europe's most modern new breweries launches operations in Munich-Langwied. The former site in Munich-Au is acquired by Bayerische Hausbau, which creates living space there for approximately 3,500 people by 2023. The plans are drawn up in close consultation with local residents and the public, a process with which Bayerische Hausbau sets new standards.
The Westin Hamburg welcomes its first guests in November 2016. The hotel extends over 21 floors in the Elbphilharmonie cultural and residential complex, which was designed by the renowned Swiss architectural firm Herzog & de Meuron. The Westin Hamburg offers 244 rooms, including 39 suites, and is one of the most prestigious properties in the Hotels division. In the first year following its opening, it is also already one of the most successful.
One of the Schörghuber Group's most important projects celebrates an impressive milestone: Arabellapark's 50th anniversary. The vibrant history of the visionary urban development began when the tenants moved into the Arabellahaus in 1969. To this very day, Arabellapark remains an integral part of Munich life and the city's economy.
In 2019, Alexandra Schörghuber and her children Stefanie, Michaela and Florian set up the Stefan Schörghuber Foundation in memory of her husband and father, who died on November 25, 2008. The purpose of the foundation is the financial support of youth welfare and education as well as science and research in Germany. The focus is on supporting child, youth and family-related institutions and projects.
Nico Nusmeier, a top executive from the Netherlands, takes over as CEO of the Schörghuber Group in July 2019. His predecessor, Dr. Klaus N. Naeve, retires as planned after more than ten years at the helm of the holding company. Nusmeier is no stranger to the group. He had been a member of the foundation board since 2014 and prior to that had represented Heineken at the shareholders' meetings of the joint venture Brau Holding International, now the parent company Paulaner Brewery Group, for seven years.
Change for the future and decentralization
In the 1960s, the Spanish Mediterranean island of Mallorca became Josef Schörghuber's favorite vacation destination. In 1977, he founded the property development company Vibelba, which built residential and commercial buildings in Palma de Mallorca and other locations. Under Stefan Schörghuber, Bayerische Hausbau realized the luxurious Arabella Golf Hotel, which opened in 1992. Four years later, the 5-star luxury resort Mardavall Hotel & Spa welcomes its first guests. The hotels are part of the quality tourism concept that Stefan Schörghuber has successfully introduced to Mallorca. An important component is the golf courses, including legendary courses such as Golf Son Vida, the oldest golf course in Mallorca, and the European Tour destination course Golf Son Muntaner. Sustainability is a central theme here. The courses use recycled water, green energy and local products, avoid waste, plant water-saving grasses and olive trees - and are regarded in the industry as one of the pioneers of sustainable golf. All courses on Mallorca are certified by the GEO Foundation for Sustainable Golf and have been carbon neutral since 2020.
The coronavirus pandemic posed numerous challenges for the operational side of business. Following the delays it wrought, the Schörghuber Group begins to transform the company, establishing a new, decentralized corporate structure: The business divisions operate autonomously in their markets, while the holding company focuses on strategic management. The executive board is expanded during this transformation. Not only CEO Nico Nusmeier and Alexandra Schörghuber serve as members of the executive board but also Florian Schörghuber as co-CEO and Stefan Fischbach as CFO. The Schörghuber family intends the group's new decentralized structure to ensure the future viability of the company for generations to come.
Just seven years after moving to the new brewery in Langwied, and thanks in no small part to the sensational success of Paulaner Spezi, the Paulaner brewery again reaches maximum production capacity and is at times unable to keep up with the significant increase in demand. Acquisition of a state-of-the-art brewery in Gotha from the Oettinger Brewery Group means that the Paulaner brewery has secured approximately 1.4 million hectoliters of brewing capacity, thus fulfilling the prerequisites for continued profitable growth.
Arabella Hospitality opens the first-ever Rosewood Hotels & Resorts hotel in Germany in the historical heart of Munich. The ultra-luxury establishment was developed behind the historical facades of Kardinal-Faulhaber-Strasse 1 and the Palais Neuhaus-Preysing by Bayerische Hausbau Development under the name KF1 and symbolizes the new strategy in the Hotels division.
Arabella Hospitality focuses on sustainable growth in three main areas: City Core+, Upscale Leisure and Ultra Luxury. The aim is to double the number of hotels by 2037, with focus placed on the core markets Germany, Austria, Switzerland and Spain.